Roco Sales connects top-tier plumbing manufacturers with the architects, engineers, showrooms, and contractors who build America — backed by over 75 years of combined industry experience.
Roco Sales is an independent manufacturers' representative agency focused exclusively on the architectural plumbing market. We serve as the critical link between top-tier product manufacturers and the architects, engineers, contractors, and facility managers who depend on quality plumbing solutions.
Our team brings over 75 years of combined industry experience — meaning our clients and manufacturing partners benefit from deep-rooted market knowledge, an established network of professional relationships, and a practical understanding of how projects get built.
From the initial design phase through project closeout, Roco Sales is engaged, responsive, and committed to protecting every specification we work on.
When a plumbing manufacturer partners with Roco Sales, they gain more than a sales rep — they gain a dedicated team with established relationships across every channel that drives specification and purchase decisions in the architectural plumbing market.
We work daily with the architects and designers who write the specs, the plumbing showrooms where products are selected and sold, the engineers who dictate what gets installed, and the contractors who bring it all to life in the field. Our job is to make sure your product is known, trusted, and specified at every one of those touchpoints.
That multi-channel presence is what separates a rep agency with 75+ years of combined experience from someone simply carrying a line card. We don't just cover the market — we know it.
We represent top-tier plumbing manufacturers, building the relationships and driving the specifications that grow your market presence and revenue.
We work with architects and engineers during design to ensure your products are written into specifications accurately and competitively.
We get your products displayed and actively sold in the leading plumbing showrooms, training showroom staff so they recommend your lines with confidence.
We maintain strong relationships with GCs, plumbing contractors, and architectural firms — advocates for your products throughout the full project lifecycle.
Lunch-and-learns, showroom events, and hands-on demos — we keep your clients and specifiers informed and confident in your product lines.
Quick turnaround on quotes, samples, and product questions — we keep projects moving and clients satisfied at every stage.
Our team's collective expertise spans decades of architectural plumbing — every client benefits from hard-won industry knowledge and a network built over time.
We don't focus on just one sales channel. We work simultaneously across showrooms, architects, contractors, and engineers to maximize every opportunity.
We don't just sell products — we build lasting professional relationships that create long-term loyalty for the brands we represent.
We stay engaged from the moment a product is specified all the way through delivery and installation — protecting the spec and the sale.
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